Our Ethos
When I think about this brand and as I breathe life into it, I think about what I would like the spirit of Ethereal Ethical to look like. What are our beliefs, values, and ideals that shape us? What makes our hearts beat? Here I share a few of the things:
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Empowerment through Collaboration:
At Ethereal Ethical, we recognize the inherent talent and resilience of artisans and craftspeople across India. We aim to make sure each artisan is empowered as they showcase their skills, and through doing so, we preserve traditional techniques and workmanship.
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Respect for Nature and Tradition:
We hold a deep reverence for the natural world and the traditions that connect us to our roots. Our commitment to sustainability extends beyond environmental stewardship; it encompasses a profound respect for the wisdom and heritage embodied in artisanal craftsmanship. By honoring these traditions, we honor the intricate web of life that sustains us all.
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Mindful Consumption and Conscious Choices:
We believe in the transformative power of conscious consumption. Every purchase is a vote for the world we want to live in. By curating a collection of ethically-made products that reflect our values and principles and making mindful choices, we create positive ripple effects that resonate far beyond ourselves.
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Sustainability through Mindful Living:
Yoga and Ayurveda teach us to live in harmony with nature, recognizing our interconnectedness with the world around us. Through yoga, we practice mindfulness and presence, fostering a deeper appreciation for the beauty and abundance of the natural world.
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Cultural Preservation through Timeless Wisdom:
Yoga and Ayurveda are deeply ingrained in the vibrant fabric of Indian culture and tradition. Embracing these traditions enhances our way of life, fostering a heightened sense of well-being and vitality.
For us, it's a tribute to the enduring wisdom passed down through the ages. These practices pave the path towards a refined lifestyle and enhanced well-being. Nurturing our own health enables us to make wiser choices, triggering a cascade of positive effects. Yoga embodies unity, reaching out to the skilled artisans who intricately weave ancient narratives into their creations. Through these traditions, we forge a profound connection to India's spiritual legacy. By embracing and disseminating these ancient practices, we actively contribute to the safeguarding and celebration of India's cultural heritage.
Our intent
In the heart of Ethereal Ethical beats a profound love and honor for our planet and its biodiversity. We are committed to nurturing a holistic way of living as well as to empower others to do the same. Our journey is guided by the belief that empowerment begins with self-awareness and an understanding of the choices we make: from what goes into our bodies which includes the thoughts we digest and extends to what we wear, our intent is deeply rooted in promoting Ayurvedic and yoga lifestyles which includes our commitment to artisanal craftsmanship. By supporting artisans, promoting Ayurvedic and yoga lifestyles, and fostering connections between individuals and their cultural heritage, we aim to co-create a world where every choice is a step towards a happier, healthier, and more peaceful future for all.
We invite you to navigate this journey with us and to be part of the change so that we are inspired to look at things differently through a broader lens. Together, let’s weave a tapestry of vibrancy, health, creativity, and a new way of living that respects and revives the ancient heritage of India. In doing so we honor the past, embrace the present, and pave the way for a sustainable future.
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